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Episode 11 | The Business of NASCAR (ft. Kelley Earnhardt-Miller)
How do you bridge the gap between being a local racer and becoming a professional brand that a championship-winning team wants to represent? In this episode, we are joined by Kelley Earnhardt-Miller, CEO of JR Motorsports and one of the most influential business minds in racing. Kelley pulls back the curtain on how the Earnhardt family built a multi-generational legacy by focusing on the business side of the sport, offering a masterclass in professionalizing your program from the grassroots up.
WHAT WE COVER IN THIS EPISODE:
-- THE EVOLUTION OF SPONSORSHIP: Why the "sticker on a car" era is…
The skinny
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