Latest / The Racer on Demand Show
Episode 13 | Bottom-Up Branding (ft. Troy Green)
Tired of being told your program isn't "big enough" for a partnership with a major brand? In this episode, we sit down with Troy Green, Midwest Sales Rep for Maxima Racing Oil and a 25-year engine building veteran, to discuss why Maxima is shifting away from pro-level banners to invest in the volume and loyalty of grassroots racers. Troy pulls back the curtain on how you can act as a marketing extension for a global brand, proving that your value isn't just a sticker—it's in the content you create and the connections you already have.
WHAT WE COVER IN THIS EPISODE:
-- BOTTOM-UP BRANDING: Why…
The skinny
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