Latest / The Racer on Demand Show
Episode 20 | The G.O.A.T. of Sponsorship (ft. Alex Striler)
In this landmark 20th episode, Amanda and Megan welcome the man often called the "GOAT" of sponsorship, Alex Striler, author of "Motorsports Marketing and Sponsorships." Alex has been a pivotal mentor for both hosts, and in this conversation, he pulls back the curtain on how the sponsorship landscape has shifted over the last decade—and how racers can use cutting-edge tools to stay ahead.
Alex reveals how he is currently updating his industry "bible" using AI as a powerful research assistant to find hidden marketing funds, analyze demographics, and build customized decks. We dive deep into…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.