Latest / The Racer on Demand Show
Episode 22 | Promoting the Big House (ft. Marty Fiolka)
Amanda and Megan sit down with a true titan of the off-road industry, Marty Fiolka. Marty is the author of 1,000 Miles to Glory, producer of the iconic documentary Dust to Glory, and the Promoter and Marketing Director for Crandon International Off-Road Raceway—the legendary "Big House." But this isn't just a behind-the-scenes look at the biggest festival in short-course off-road racing; it is a masterclass in shifting your mindset from static "stickers and stats" to high-impact, experiential brand activation. Whether you're trying to figure out how a world-class track secures massive…
The skinny
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