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Episode 27 | There is No Off-Season
For most racers, the moment the final checkered flag drops, the hauler gets parked, the car is stripped down to the bare chassis, and their marketing program goes completely dark until spring. But in modern motorsports, next season’s funding, renewals, and audience growth are actually won or lost between November and February. In this episode, Amanda and Megan break down the essential off-season playbook to keep your program visible, professional, and valuable to sponsors while the car is in pieces. From automating content libraries with AI and streamlining quarterly Proof of Performance…
The skinny
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