Episode 18 | Memories Over Metrics (ft. Jacklyn Donahue)

The Racer on Demand Show · Jun 25, 2026 · 1h 1m · transcript

In this episode, Amanda and Megan sit down with Jacklyn (Jackie) Donahue, Group Marketing Manager for Aftermarket at Niterra North America (parent company of NGK Spark Plugs). With years of experience managing a massive roster of athletes—from drag racers to fishermen—Jackie provides a rare look into how a global brand evaluates its partnerships in a post-COVID world. We dive into the hard decisions required to clean up a legacy roster, how to tap into "hidden" marketing funds, and why the most valuable thing a racer can sell is an experience that even a million dollars couldn't buy.

WHAT WE…