Latest / The Racer on Demand Show
Episode 6 | Stop Using this Dirty Word
It’s the most overused word in racing, and in this episode, Amanda and Megan explain why it might actually be holding your program back.
In this candid post-holiday conversation, the hosts ease in with real life (family Christmases, getting sick at the worst possible time), then shift gears into a deeper discussion every racer needs to hear: why brand awareness and logo placement alone aren’t enough anymore (and what sponsors actually want instead.) Using real-world examples, they break down the difference between being seen and being valuable, and why meaningful brand activations and…
The skinny
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