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Episode 15 | Rejection is Protection (ft. Theresa Kapper)
How do you move from being a "sticker on a car" to a true sales asset for a global brand? In this episode, Amanda and Megan sit down with Theresa Kapper, Director of Marketing for Nexen Tire America. With over 20 years of experience in the tire industry, Theresa explains how she bridges the gap between marketing and sales by leveraging motorsports athletes as strategic partners.
Theresa shares why authenticity is more valuable than follower counts and provides a masterclass on the "long game" of sponsorship. Whether you are pitching a new brand or managing a legacy partnership, this episode…
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