Latest / The Racer on Demand Show
Episode 16 | Main Character Energy (ft. Impulse Media)
"Truthfully, if you go out there and keep giving your NPC line, you're automatically just part of the background."
In this episode, we recorded live from Lucas Oil Speedway at the Champ Off-Road Race with the crew from Impulse Media—Lyle, Jeffrey, and Tito. They’ve spent years building a media powerhouse by focusing on the one thing most racers ignore: storytelling. We dive into the "18-hour-day" reality of life behind the lens, the importance of drawing hard professional boundaries in the pits, and how to stop being an "NPC" (Non-Player Character) in your own racing program.
WHAT WE COVER IN…
The skinny
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