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Episode 10 | Know, Like, & Trust
In this episode, Amanda Van Den Elzen and Megan Meyer dive deep into the essential "Know, Like, and Trust" factor and how it dictates everything from fan engagement to long-term sponsorship success. Moving beyond just podium finishes, they discuss how authenticity and influence are the real currencies in modern motorsports marketing.
WHAT WE COVER IN THIS EPISODE:
-- BEYOND THE PODIUM: Why sponsors are paying for your influence and ability to convert customers rather than just your race results or horsepower.
-- THE POWER OF AUTHENTICITY: Why showing your vulnerable moments and true…
The skinny
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