Latest / The Racer on Demand Show
Episode 24 | An Audience in Every Lane (ft. Haily Unferdorfer)
Amanda and Megan sit down with Haily Unferdorfer from Racer (Senior Marketing Manager for Racer) to pull back the curtain on how major media outlets, race series, and grassroots teams build high-value partnerships. The trio explores how GridLife is revolutionizing fan acquisition by combining music festivals with motorsports, the step-by-step formula for creating year-end Proof of Performance (POP) reports that keep sponsors renewing, and how unique pit activations—like Amanda's 6th Annual Crandon Chili Cook-Off—turn casual networking into lasting B2B relationships. Whether you are trying to…
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