Latest / The Racer on Demand Show
Episode 23 | What's In It For Me?
Amanda and Megan pivot from the racetrack to tackle the single most important psychological question in motorsports marketing: "What's In It For Me?" (WIIFM). Between sharing some massive late-season news about a new partnership with AMSOIL and navigating the real-world trials of a season disrupted by series cancellations and mechanical failures, the duo delivers a deep-dive guide on shifting your program from "sticker-begging" to solving real business problems. Whether you're trying to win over a major corporate partner, build a diehard fanbase, or support your home track, this episode is…
The skinny
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