Shows / S.P.A. Business Podcast
S.P.A. Business Podcast
Providing strategy, profit, and automation to empower spa owners to grow successful businesses. Learn how to scale your spa, streamline operations, and grow personally as a leader. Create a successful esthetic business that aligns with your vision, your values, and creates a business you love.
Episodes
- S.P.A. Business Podcast
83. Seasonal Ad Strategy for Spas {Planning Around Your Revenue Calendar}
Most spa owners plan their ads a week or two before the month starts. This episode is about planning them on purpose. I sit down with my ads manager, Pamela…
- S.P.A. Business Podcast
82. Don't hire just because you're busy
Your calendar is packed, you're turning clients away, and a little voice is telling you that you need to hire right now or lose money. This episode is here to…
- S.P.A. Business Podcast
81. Planning for November 2026
Google reviews are not just social proof. They are the number one thing that gets a new client to actually walk through your door. And most spa owners are…
- S.P.A. Business Podcast
80. Black Friday Blueprint 2.0
Thanksgiving is four weeks away. If you haven't started planning your Black Friday promotion yet, this is your sign. In this episode, I'm opening up my actual…
- S.P.A. Business Podcast
79. What Q3 Taught Me
No highlight reel. Just the real behind-the-scenes of what happened inside my spa this quarter. In this Q3 check-in, I'm sharing the biggest win I've had in…
- S.P.A. Business Podcast
78. Why you're not retaining your clients (w/Brittany Hagamenn)
If your clients aren't rebooking, the answer probably isn't your pricing, your location, or the economy. In this conversation with business coach Brittany, we…
- S.P.A. Business Podcast
77. {Pt 3/3} My (Boring) SEO Method
Search itself has changed, and if you haven't heard about it yet, this episode is your heads-up before it becomes a problem. I'm closing out this SEO series by…
- S.P.A. Business Podcast
76. {Pt 2/3} My (Boring) SEO Method
Getting Google reviews isn't the hard part anymore, how you get them is what actually matters now. In this episode, I'm walking through my full review…
- S.P.A. Business Podcast
75. {Pt 1/3} My (Boring) SEO Method
Still doing the same old thing for SEO and wondering why it's not working like it used to? In this episode, I'm revisiting my "boring" SEO spa method for 2026…
- S.P.A. Business Podcast
74. My Social Media Method
Last week we talked about social media burnout. This week we're going into exactly what to do about it. In this episode, I'm sharing the perspective shift that…
- S.P.A. Business Podcast
73. Social Media Burnout
If social media feels like one more thing draining you at the end of an already long day, this episode is for you. Amanda gets real about her own complicated…
- S.P.A. Business Podcast
72. Slow Season Spa Checklist
Every spa owner feels it. That shift in energy when the calendar isn't as packed as it usually is and the slow season starts to creep in. But slow is a…
- S.P.A. Business Podcast
71. What you should never automate in your spa
Just because you can automate something doesn't mean you should. In this episode, you'll learn the three places in your spa business where the human touch is…
- S.P.A. Business Podcast
70. What to automate first in your spa
Automation should give you your time back, not replace the personal touch that makes your spa yours. In this episode, you'll get three specific places to start…
- S.P.A. Business Podcast
69. Systems vs automation vs strategy
Ask three spa owners to define "system," "automation," and "strategy," and you'll get three different answers — which is exactly why so many spas end up…
- S.P.A. Business Podcast
68. What actually grows a spa business
From Esthetician to Business Owner: The Investment Shift That Changes Everything Think about where you invested the most money in your spa business over the…
- S.P.A. Business Podcast
67. Stop buying equipment. Start buying strategy
You're scrolling Instagram. You see the machine. The before and afters are stunning, the rep is charming, and the financing feels manageable. Sound familiar?…
- S.P.A. Business Podcast
66. Meta Ad Vocabulary with Pamela Howe
If you've ever sat across from an ads manager, scrolled through your meta dashboard, or tried to follow along in a marketing conversation and felt completely…
- S.P.A. Business Podcast
65. The Best Investment I ever made in my spa
Sixty-five spa owners answered this question in a Facebook group and almost all of them got it wrong. Not because their answers weren't valid, but because they…
- S.P.A. Business Podcast
64. What Q2 Taught Me
In this quarterly check-in episode, Amanda pulls back the curtain on exactly what happened inside her spa in Q2: what she implemented, what surprised her, and…
- S.P.A. Business Podcast
63. Client Retention Trouble Shooting
If your books feel inconsistent month to month, the problem probably isn't your marketing, it's your retention. In this episode, we break down a distinction…
- S.P.A. Business Podcast
62. {Rebrand} SPA Business Podcast
You've been here from the beginning or maybe you just found us. Either way, this episode is for you. This week marks the final episode of Bougie and Boring and…
- S.P.A. Business Podcast
61. {Part 3/3} Is Your Team Set Up to Succeed?
You've made it through 90 days. Now what? The way you close this reset matters just as much as how you opened it. Today we're covering the three possible…
- S.P.A. Business Podcast
60. {Part 2/3} Is Your Team Set Up to Succeed?
You had the conversation. Your team member nodded and agreed. They seemed genuinely motivated. And then two weeks later, nothing changed. Everything is exactly…
- S.P.A. Business Podcast
59. Is Your Team Set Up to Succeed? Part 1/3
Do your team members actually know what's expected of them? Not in a general sense, but specifically and clearly in a way they can act on every single day? If…
- S.P.A. Business Podcast
58. What a Realistic First Month of Meta Ads Looks Like for a Spa (new ads account vs returning ad client)
You just launched your first meta ad campaign. Week one passes. Nothing happens. Week two passes. Still nothing. You start panicking: "This isn't working. I'm…
- S.P.A. Business Podcast
57. Slow Period Quick Fixes
Things feel slow. Clients are canceling. There are gaps in the schedule. But here's the truth: I don't believe people aren't getting spa services anymore. A…
- S.P.A. Business Podcast
56. Three Ways To Fill Your Books
Things feel slow. You just hired someone and payroll went up, but it feels like everyone's canceling or no-showing. Your books are slower than they've been in…
- S.P.A. Business Podcast
55. The Number 1 Metric You Should Be tracking (It's Not Profit)
For years, I've been tracking profit using something I call a Profit Protection Number (PPN). It's helped me stay grounded and protected. But there were still…
- S.P.A. Business Podcast
54. What Q1 Taught Me
Q1 is done. Whether it was challenging, good, or somewhere in between, it happened. Now let's talk about what worked, what didn't, and what I'm focusing on in…
- S.P.A. Business Podcast
53. Why Your Spa Is Making Money and You're Not
Your spa is making money. Clients are coming in. Your team is booked. So why are you barely paying yourself at the end of the month? If you're bringing home…
- S.P.A. Business Podcast
52. Know YOUR Number
For years, I didn't pay myself a single penny from my business. Not one penny. Then I talked to other spa owners who were bringing home well into the five…
- S.P.A. Business Podcast
51. Marketing Funnels 101 with Pamela Howe
If you've ever spent money on Facebook ads and wondered where it went or why it didn't work, this episode is for you. I'm sitting down with Pamela Howe to…
- S.P.A. Business Podcast
50. Resentment is a data point
Let's talk about something nobody wants to admit resentment about. If you've ever watched your team clock out and head home while you're still there with two…
- S.P.A. Business Podcast
49. {Step 5} The First Steps to Hiring Your First Esthetician
If your spa can't function without you, if you're answering the same questions all day long, or if mistakes keep getting repeated, you don't have a team…
- S.P.A. Business Podcast
48. {Step 4} The First Steps to Hiring Your First Esthetician
Someone just accepted your job offer. Congratulations! But here's the hard truth, how you onboard them will decide if they succeed or struggle. In this…
- S.P.A. Business Podcast
47. {Step 3} The First Steps to Hiring Your First Esthetician
Your inbox could be the hidden bottleneck slowing down your entire hiring process. If resumes are buried between client confirmations, product orders, and…
- S.P.A. Business Podcast
46. {Step 2} The First Steps to Hiring Your First Esthetician
You've written the job description, saved your payroll cushion, and you're ready to hire. But here's the problem. if nobody knows the job exists, none of that…
- S.P.A. Business Podcast
45. {Step 1} The First Steps to Hiring Your First Esthetician
Thinking about hiring your first esthetician? Before you post that job listing, there are four critical steps you need to take first. Skip these and you'll end…
- S.P.A. Business Podcast
44. How To Have A Bougie Spa Business
In this episode, I'm breaking down what "bougie" actually means, why it doesn't come naturally to me, and how intentional choices (not expensive ones) create…
- S.P.A. Business Podcast
43. How to have a boring spa business
What if growth doesn't come from adding more, but from refining what already works? In this episode, we break down why "bougie and boring" businesses are often…
- S.P.A. Business Podcast
42. Make A Job Application That Filters People Out
Staring "tons" applications and have no idea who's actually worth your time? Tempted to just hire the first person who looks decent on paper because you're…
- S.P.A. Business Podcast
41. Growing Pains When Scaling From Solo to Multi-Practitioner
Thinking about hiring your first esthetician but something keeps stopping you? Maybe you've been burned before, or you're worried about losing control, or you…
- S.P.A. Business Podcast
40. Don't Hire Just Because You're Busy
Feeling frantic because you can't fit everyone in? Before you panic-hire during your busiest season, listen to this. I'm breaking down why hiring during Q4…
- S.P.A. Business Podcast
39. Closing Out The Year And Words Of Year
Sometimes the most powerful business strategy is knowing when to slow down. In this episode, I'm sharing my year-end ritual, the biggest lesson 2025 taught me…
- S.P.A. Business Podcast
38. My (Boring) SEO Spa Method (Part 3)
Your Google Business Profile exists and you have a few reviews, but consistent new clients are still not coming in. If SEO feels too technical or too…
- S.P.A. Business Podcast
37. My (Boring) SEO Spa Method (Part 2)
Your spa may be showing up on Google, but are your estheticians getting booked evenly? If one team member is consistently full while others have openings, the…
- S.P.A. Business Podcast
36. My (Boring) SEO Spa Method (Part 1)
Stop hoping clients will find you. This method helps spa owners and estheticians get discovered by the people already searching for your services on Google. By…
- S.P.A. Business Podcast
35. Myth Busting Meta Ads, with Pamela Howe
In this episode, I'm joined by my ads manager, Pamela Howe, spa owner, LMT, and Meta ads strategist, to bust the biggest myths spa owners still believe about…
- S.P.A. Business Podcast
34. New Year, New Spa Energy
Forget resolutions! What your spa really needs is focus. In this episode, Amanda walks you through a simple but powerful way to start the year with clarity and…
- S.P.A. Business Podcast
32. Surviving the Q1 Slow Season
January doesn't have to be scary. While many spa owners dread the first quarter because clients are "broke from the holidays" or "too busy with resolutions,"…
- S.P.A. Business Podcast
33. The Functional Medicine Approach, with Samantha Dench
In this episode, I sit down with functional medicine esthetician Samantha Dench to explore what's really going on beneath the surface when a client's skin…
- S.P.A. Business Podcast
31. Holiday Gift Card Strategy
Most spa owners treat holiday gift cards as "extra" sales but done right, they can fund your entire January. In this episode, Amanda breaks down how to create…
- S.P.A. Business Podcast
30. How To Hit 6-Figures as a Solo Esthetician, With The Esthetician Coach
In this episode, Amanda sat down with Brittany Hagemann, The Esthetician Coach, to talk all about building a profitable solo esthetician business without…
- S.P.A. Business Podcast
29. Black Friday Blueprint
Black Friday is the biggest money weekend of the year—but only if spa owners plan it right. In this episode of Bougie & Boring, Amanda shares a simple Black…
- S.P.A. Business Podcast
28. 2026 Big Picture Planning
Most spa owners make the same mistake every year: they wait until January to start planning and by then, it's too late. In this episode of Bougie & Boring…
- S.P.A. Business Podcast
27. My 2026 Industry Predictions
The spa industry is shifting fast and 2026 is going to separate the spas that thrive from the ones that close their doors. In this episode, Amanda is sharing…
- S.P.A. Business Podcast
26. Quick Win Or Big Picture Reset?
Some spa owners need immediate relief. Others need a total reset. Which one are you? Knowing the answer changes everything about how you run your spa. In this…
- S.P.A. Business Podcast
25. What's Holding You Back From Leaving The Treatment Room?
So many spa owners say they want to get out of the treatment room but the why behind that decision looks different for everyone. For some, it's burnout. For…
- S.P.A. Business Podcast
24. More Than Just A Mom: Owning A Business While Rewriting The Rules Of Motherhood
In this episode, we're diving into what it really looks like to own a business while rewriting the rules of motherhood. For so long, women have been told they…