Latest / S.P.A. Business Podcast
80. Black Friday Blueprint 2.0
Thanksgiving is four weeks away. If you haven't started planning your Black Friday promotion yet, this is your sign.
In this episode, I'm opening up my actual Black Friday Blueprint document live and walking you through exactly what I reuse every year, what I change, and what I'm adding in 2026. We're talking offer structure, email timing, pre-selling strategies, and why the spas that win this year won't be the ones with the deepest discounts.
Because here's what's changed since 2021: clients are choosy now. They're not going to whoever has the biggest sale. They're going to whoever they…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.