skinny.

Latest / S.P.A. Business Podcast

81. Planning for November 2026

Google reviews are not just social proof. They are the number one thing that gets a new client to actually walk through your door. And most spa owners are asking for them at completely the wrong time.

In this episode, we're breaking down exactly when to ask, what to say, how to make sure the review mentions the right esthetician's name, and how to build a system so simple it takes your team less than 60 seconds to send.

Plus: why we stopped asking for reviews after the first visit, what happened when we started waiting until the third, and how to use November's season of gratitude as the…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.