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83. Seasonal Ad Strategy for Spas {Planning Around Your Revenue Calendar}
Most spa owners plan their ads a week or two before the month starts. This episode is about planning them on purpose.
I sit down with my ads manager, Pamela Howe, to talk about timing: when to spend more, when to pull back, and why every month is not the same month for your spa. We get into why Q4 ad costs spike, what to do if your ad account is brand new, how to split your budget between cold and warm audiences, and whether last year's Black Friday ad deserves a second run.
If you've been white-knuckling your ad budget every quarter, this conversation will give you a clearer, calmer way to…
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