Latest / S.P.A. Business Podcast
58. What a Realistic First Month of Meta Ads Looks Like for a Spa (new ads account vs returning ad client)
You just launched your first meta ad campaign. Week one passes. Nothing happens. Week two passes. Still nothing. You start panicking: "This isn't working. I'm wasting money." But here's the truth: ads don't work like viral posts. In this episode, Pamela Howe is back to walk us through what the first month of meta ads realistically looks like and why patience is your biggest asset.
You'll learn:
What Meta's learning phase actually means and why your ads need time before they fully optimize
Why newer ad accounts usually take longer to perform than established ones
How Advantage+ targeting works…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.