Latest / S.P.A. Business Podcast
77. {Pt 3/3} My (Boring) SEO Method
Search itself has changed, and if you haven't heard about it yet, this episode is your heads-up before it becomes a problem. I'm closing out this SEO series by breaking down what's genuinely different about Google going into 2027, from AI-generated answers replacing the old list of ten blue links, to a new "dynamic profile" ranking factor that rewards businesses for looking actively alive online, to a simple Google Business Profile setting that's one of the biggest ranking levers most spa owners have never touched. None of this replaces the method from the first two episodes, it builds…
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