Latest / S.P.A. Business Podcast
44. How To Have A Bougie Spa Business
In this episode, I'm breaking down what "bougie" actually means, why it doesn't come naturally to me, and how intentional choices (not expensive ones) create the elevated experience your clients remember.
We talk about the difference between luxury and high-maintenance, how your energy as an owner shows up in your client experience, and why bougie is a skill you can learn, not a personality trait you're born with.
You'll learn:
What "bougie" is NOT: it's not flashy, expensive, or having more of everything
Why your business can't feel elevated if you don't embody calm, confident leadership…
The skinny
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