Shows / The Pet Photographers' Journal
The Pet Photographers' Journal
Welcome to The Pet Photographers' Journal, a practical and unfiltered podcast for talented pet photographers ready to build a business with more purpose, passion, and profitability. I’m Ina J, a pet photographer who turned my side hustle into my full-time career. In this podcast, I share exactly what I’ve learned and actually applied in my own business. We talk about pricing, mindset, marketing, client experience, and sales, without feeling pushy. Some lessons I picked up from others but I…
Episodes
- The Pet Photographers' Journal
Meta Ads for Pet Photographers: What Actually Converts, with Monica Koudsy
Meta Ads for Pet Photographers: What Actually Converts, with Monica Koudsy In February, Ina spent $688.80 on a Meta ads competition for National Love Your Pet…
- The Pet Photographers' Journal
How to Sell Pet Photography Without Feeling Salesy, with Shelley Janes
How to Sell Pet Photography Without Feeling Salesy, with Shelley Janes Selling feels salesy. Emailing your list feels spammy. Posting your offer twice feels…
- The Pet Photographers' Journal
Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah
Your Pet Photography About Page: How to Find Your Real Story, with Andrea Shah When Ina built her first website, her About page said she loved photography and…
- The Pet Photographers' Journal
Consistent Bookings With a Full-Time Job: How Coaching Helped This Pet Photographer Get Fully Booked Three Seasons in a Row
Sharon Canovas used to charge $75 for a session with around 40 photos, and it was turning into a very expensive hobby. Today her average sale is around $2,000…
- The Pet Photographers' Journal
From Inconsistent Bookings to Booked Out: How This Pet Photographer Booked 14 Sessions and Raised $87K
In April, Aubri Poon wrote down her dream result: another successful calendar contest, and $10,000 donated to dog rescues. By August, the beer can label…
- The Pet Photographers' Journal
Pet Photography Pricing When You Feel Guilty Charging More (Live Coaching Call)
Kaity Hartley has said the thing most pet photographers think and never say out loud. She wants to be the photographer everybody can afford, because she…
- The Pet Photographers' Journal
The Free Publicity Most Pet Photographers Never Use
Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release. In this episode I'm talking about press…
- The Pet Photographers' Journal
Pet Photography Website Copy: How to Attract the Right Clients with Erin Ollila
Erin Ollila spent years comparing wedding photographers before her own wedding, and she still remembers ruling one out. Everyone in her area loved them. She…
- The Pet Photographers' Journal
Michelle Marchant on the Marketing Plan Behind Consistent Bookings
Michelle Marchant used to be flat out for two months, then drop off to nothing. Leads were never her problem. She had them coming in, she just did not know…
- The Pet Photographers' Journal
The passive marketing every pet photographer needs, and why it will never fill your calendar on its own.
For years I did what everyone tells you to do. I posted consistently, I showed up on social media, I made sure my website was SEO optimised. And I was still…
- The Pet Photographers' Journal
Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.
I spent $688.80 on Facebook ads over 13 days. That turned into $33,495 in sales. I keep hearing that nobody's spending right now, and that giveaways don't work…
- The Pet Photographers' Journal
How to Use AI in Your Pet Photography Business Without Losing Your Voice
When someone tells me AI content all sounds the same, I don't argue. I agree, somewhat. Most people are giving AI basic prompts and getting generic AI slop…
- The Pet Photographers' Journal
Why Your Ordering Appointment Isn't Where You Sell
A disappointing ordering appointment usually looks like one of a few things. They don’t show up. They turn up and say, my gosh, this is so expensive, or I…
- The Pet Photographers' Journal
Pet Photography Pricing: Why Generic Content Keeps You Cheap
Back when I charged around $250 a session, my marketing sounded like every other pet photographer's. Pet photography pricing works differently now, and generic…
- The Pet Photographers' Journal
How to Grow Your Pet Photography Business With Confidence with Stacey Sherman
Not long ago, Stacey Sherman's pet photography business still felt like a hobby. It wasn't the real, paying business she wanted, and it frustrated her. A…
- The Pet Photographers' Journal
Why doing more isn't getting you booked
If you've ever felt like you're posting and posting and still staring at an empty calendar, this one's for you. In this episode I'm sharing a small change to…
- The Pet Photographers' Journal
How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)
Have you ever scrolled past a shelter dog and thought "that photo doesn't do them justice"? Adam Goldberg had the same thought, and he did something about it…
- The Pet Photographers' Journal
One Year In and the 4 Bottlenecks Keeping Pet Photographers Stuck
In one week, it will be a year since I released the very first episode of The Pet Photographers' Journal. I honestly didn't know if I'd still be here doing…
- The Pet Photographers' Journal
Third Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New CityThird Party Marketing for Pet Photographers: How Kirstie McConnell Built a Fully Booked Calendar After Relocating to a New City
When Kirstie McConnell found out she was moving back to Australia after six years in Italy, she had six months to prepare. By the time she landed in Melbourne…
- The Pet Photographers' Journal
The Facebook Ad and Giveaway System That Books Out a Studio 4 Times a Year with Jason Krygier-Baum from Fido Foto
What if you could run four campaigns a year, spend around $40 to acquire each client, and predict exactly how many sessions you'd fill? That is exactly what…
- The Pet Photographers' Journal
How to Keep Marketing When You're Too Busy Doing the Work
Right now I've got 16 sessions booked for May, ordering appointments to run, editing to get through, and prints to deliver. And I'm still marketing. I know…
- The Pet Photographers' Journal
Your Next Busy Season Is Being Decided Right Now
I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in…
- The Pet Photographers' Journal
Hiding Behind the Camera: The Subconscious Reason Photographers Avoid Visibility with Marissa
Why You Can't Make Yourself Show Up Online (It's Not a Confidence Problem) with Miss Marissa You know what you should be doing. Post more. Show up…
- The Pet Photographers' Journal
How I Know What a Client Will Spend Before They See Their Photos
How I Know What a Client Will Spend Before They See Their Photos If you've ever had a client ghost you after the session, or show up to their ordering…
- The Pet Photographers' Journal
Holding Space for Goodbye: End-of-Life Sessions, Grief and Showing Up With More Than a Camera with Angela Schneider
If you've ever thought about offering end-of-life sessions, or you already do and you want to do them better, this episode is for you. In this conversation, I…
- The Pet Photographers' Journal
Inspiration, Copying, and the Courage to Own Your Creative Vision with Cat Race
Cat Race has been photographing dogs professionally since 2013, and she is one of the most recognisable names in the industry. Her work has won awards…
- The Pet Photographers' Journal
Your Clients Aren't Ghosting You. Your Process Is
You did everything right. The session was amazing, the dog was a star, the client loved it. Then you sent the gallery link or reached out to book their…
- The Pet Photographers' Journal
AI and Pet Photography: What's Actually True, What I'm Using, and What You Should Know
AI Won't Replace Pet Photographers. But Here's What Will Change. If you've been scrolling photography groups lately, you've probably seen the panic. "AI is…
- The Pet Photographers' Journal
From Zero Clients to a $9,000 Sale: Yunet's Pet Photography Story
When Yunet Solarzano reached out to Ina on Instagram, she had been trying to build her pet photography business for about a year, had no paying clients, and…
- The Pet Photographers' Journal
How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer
If your marketing plan starts and ends with Instagram, this episode is for you. I sat down with Claire Lauer, an SEO and content marketing strategist who works…
- The Pet Photographers' Journal
Why Pet Photographers Should Document Their Own Dogs | Personal Projects, Legacy and Life with Kerry Martin
Documenting Your Own Dogs: Personal Photography Projects with Kerry Martin Most episodes of The Pet Photographers’ Journal focus on the business side of…
- The Pet Photographers' Journal
SEO, UX, and AI: What Pet Photographers Need to Know About Their Website with Alex Vita
Is your website quietly turning away clients? Most photographers have a website. Far fewer have one that actually converts. In this episode, Ina sits down with…
- The Pet Photographers' Journal
Why Your Bookings Are Inconsistent (And It's Not What You Think)
In this solo episode, Ina shares the moment that changed how she thinks about marketing forever. After quitting her six-figure government job to go full time…
- The Pet Photographers' Journal
Stop Selling Photos: Sell the Experience with Graham Crichton
What does it take to transform from photographing 1,000+ weddings to running one of Northern Ireland’s most successful boutique pet photography studios? In…
- The Pet Photographers' Journal
Email Marketing, AI & Visibility: How Pet Photographers Can Stand Out in a Noisy Market with Tarryn Michie
Marketing can feel overwhelming. Email lists. Social media. SEO. AI. PR. Sub-niching. Ads. Reviews. If you’re a pet photographer wondering where to actually…
- The Pet Photographers' Journal
From Overwhelmed with Marketing to Fully Booked for Spring with Sharon Canovas
Do you feel like your marketing is scattered or your marketing reactively instead of proactively? Are you posting on social media just to "post something,"…
- The Pet Photographers' Journal
How to Transform Your Pet Photography Client Experience with Colie James
Feeling overwhelmed by scattered systems, lost inquiries, and clients who ghost before booking? You're not alone. In this episode, systems strategist Colie…
- The Pet Photographers' Journal
Why Knowing What to Do Still Isn’t Getting You Booked
If you feel like you know what you should be doing in your business...but your calendar is still empty, this episode is for you. In this solo episode, I speaks…
- The Pet Photographers' Journal
The Behind the Scenes Nobody Talks About: Pricing, Outsourcing, Health, and Being a Pet Photographer
What do you do when you've been in business for 13 years, you can take beautiful photos, but you just can't seem to get the clients? Do you give up, or do you…
- The Pet Photographers' Journal
Why Your Marketing Isn’t Converting (And What Actually Does) with Tatum Brown from The Social Dog Company
What actually makes a pet photography business sustainable long term? In this episode, Ina sits down with Tatum from The Social Dog Company for a raw, honest…
- The Pet Photographers' Journal
A New Season, A Clearer Focus: How I’m Approaching 2026
Welcome to Season Two:A New Season, A Clearer Focus: How I’m Approaching 2026 Season Two of The Pet Photographers’ Journal is officially here. In this solo…
- The Pet Photographers' Journal
Season Finale: Celebrating Our First Season, Battling Imposter Syndrome & The Future of The Pet Photographers Journal
It is officially the Season Finale! Whether you are wrapping presents, driving to visit family, or taking a well-deserved break, join me, Ina for this short…
- The Pet Photographers' Journal
Building a Photography Business That Holds Both Volume and Value with Louise Sedgman
This episode is a deep, honest look at what it really takes to run a photography business with multiple moving parts. I’m joined by equine and pet photographer…
- The Pet Photographers' Journal
Your 2026 Reset: Building Consistent Bookings, Confident Pricing, and a Sustainable Pet Photography Business
This episode is your gentle reset before we step into a brand new year. If you’ve been feeling the pressure of feast-or-famine bookings, uncertainty around…
- The Pet Photographers' Journal
SEO Made Simple for Pet Photographers with Jodie Humphries
Today’s guest is Jodie Humphries, a pet-obsessed SEO specialist and freelance copywriter who helps pet businesses connect with the dog parents searching for…
- The Pet Photographers' Journal
What 600+ Interviews Reveal About Successful Photographers With Andrew Hellmich from PhotobizX
What separates the photographers who stay consistently booked from those who struggle month to month? In this episode, Ina sits down with Andrew Hellmich, host…
- The Pet Photographers' Journal
How to Stay Profitable, Creative, and Ahead in 2025: Lessons from Annemie Tonkin of This Can’t Be That Hard
What does it really take to run a profitable, sustainable photography business, one that still feels creative and fun? In this episode, Ina chats with Annemie…
- The Pet Photographers' Journal
Is Your Website Costing You Bookings? How SEO Actually Works for Pet Photographers with Mikaela from Pet Marketing Unleashed
If your website feels like a digital business card instead of a lead-converting machine… this episode will help you change that. I’m joined by the brilliant…
- The Pet Photographers' Journal
Stop Playing Small: Expanding Your Capacity to Grow with Heather Lahtinen
It’s Not Your Pricing. It’s Your Capacity with Heather Lahtinen Are you holding yourself back without even realising it? Today on The Pet Photographers’…
- The Pet Photographers' Journal
Storytelling That Sells: How to Use Video and Emotion to Attract Your Dream Clients with Beth Lambert
If you’ve ever struggled to show why your pet photography business matters (beyond “cute photos”), this episode will change how you think about storytelling…
- The Pet Photographers' Journal
From Pet Portraits to Pet Brands: How Dave Pidgeon Built a Thriving Commercial Photography Business
Today on The Pet Photographers’ Journal, I’m joined by Dave Pidgeon, the creative mind behind The Dog’s Pyjamas, one of Australia’s go-to commercial pet…
- The Pet Photographers' Journal
The Truth About What’s Holding Photographers Back (and How to Build Trust in an AI World)
In today’s episode of The Pet Photographers’ Journal, I’m joined by Mark Rossetto, a double Master Photographer and one of Australia’s leading photography…
- The Pet Photographers' Journal
Branding That Works: Practical Ways Pet Businesses Can Attract the Right Clients with Kate Hendry of Finbo Studio
Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right…
- The Pet Photographers' Journal
Work Less, Earn More: Building a Business That Fits You with Jessica Wasik
In this episode of The Pet Photographers’ Journal, I sit down with Jessica Wasik, the award-winning photographer behind Bark & Gold Photography in Pittsburgh…
- The Pet Photographers' Journal
Stop Losing Clients on the Call: 5 Steps to Confidently Book More Sessions
If you’ve ever finished a consultation call with a potential client only to hear “I’ll think about it” instead of “When can we book?” , then this episode is…
- The Pet Photographers' Journal
Live Coaching Call: Finding Confidence, Consistency, and Clients
Finding Confidence, Consistency, and Clients with Bree Ruby Photography What happens when you love photographing pets but struggle with pricing, consistency…
- The Pet Photographers' Journal
Scaling Beyond Yourself: Hiring Associates and Outsourcing with Caitlin J. McColl
What does it really take to step out of being the bottleneck in your photography business and start building a team? In this episode of The Pet Photographers’…
- The Pet Photographers' Journal
From Cheap Digitals to Profitable Artwork: Mindset Shifts with Michelle Crandall
What happens when your business plan is built around selling $25 digitals… and then a global pandemic cancels every single dog sports event on your calendar?…
- The Pet Photographers' Journal
Turning a Negative Comment on Social Media into Your Best Marketing Lesson Yet
In this solo episode of The Pet Photographers’ Journal, I’m unpacking a recent negative comment from a troll on one of my Instagram reels about marketing for…
- The Pet Photographers' Journal
The Mindset Shift Behind Consistent $2K–$3K Pet Photography Sales
Today I’m joined by Nicole Begley, former zoological animal trainer turned pet photographer, educator, and the founder of Hair of the Dog Academy and Freedom…