How One Photographer Is Getting Shelter Dogs Adopted with Better Photos (with Adam Goldberg)

The Pet Photographers' Journal · Jun 15, 2026 · 40m

Have you ever scrolled past a shelter dog and thought "that photo doesn't do them justice"? Adam Goldberg had the same thought, and he did something about it.

Adam is the founder of AGold Photos and the creator of Second Shot, a mission-driven adoption photography programme placing professional photographers inside shelters to give animals a real chance at being seen. What started as weekend volunteering has grown into a network spanning five shelters across the US, with a goal of reaching 50 in the next three years.

In this episode, Adam shares the full story of how Second Shot came to life…