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Branding That Works: Practical Ways Pet Businesses Can Attract the Right Clients with Kate Hendry of Finbo Studio

Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients.

In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theory, she helps pet brands put branding into action through design, visuals, and messaging that actually work.

We cover:

How to know if your brand is helping you attract clients or pushing them away

The most common branding mistakes pet photographers…

The skinny

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