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How to Build a Content Strategy That Gets You Found and Gets You Booked with Claire Lauer
If your marketing plan starts and ends with Instagram, this episode is for you.
I sat down with Claire Lauer, an SEO and content marketing strategist who works specifically with photographers, to talk about what a real content strategy looks like for pet photographers in 2026. We covered why Google and AI search tools are becoming one of the most powerful ways to attract the right clients, what blogging actually involves (and yes, it's still worth doing), and how to build something sustainable without burning out.
We also got into pricing mindset, simplifying your offers, and why you are…
The skinny
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