Latest / The Pet Photographers' Journal
From Cheap Digitals to Profitable Artwork: Mindset Shifts with Michelle Crandall
What happens when your business plan is built around selling $25 digitals… and then a global pandemic cancels every single dog sports event on your calendar?
For Michigan-based pet photographer Michelle Crandall of Pets in Focus, that reality became the turning point of her career.
In this honest and inspiring conversation, Michelle shares how she:
Pivoted from dog sports photography to pet portraits during the pandemic
Faced (and overcame) her fears of working one-on-one with clients
Shifted from selling cheap digitals to confidently offering in-person sales and high-value artwork
Navigated…
The skinny
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