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Building a Photography Business That Holds Both Volume and Value with Louise Sedgman
This episode is a deep, honest look at what it really takes to run a photography business with multiple moving parts.
I’m joined by equine and pet photographer Louise Sedgman, who has spent more than a decade refining a business that holds two very different models at once. High-volume seasonal Santa sessions, and slow, boutique fine-art equine portraiture.
We talk through how her Santa sessions evolved over 11 years, from unstructured walk-ins and four-hour queues to a mostly smooth, booked system photographing over a thousand families each season. Louise shares the practical decisions she…
The skinny
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