Why Your Ordering Appointment Isn't Where You Sell

The Pet Photographers' Journal · Jul 25, 2026 · 17m

A disappointing ordering appointment usually looks like one of a few things. They don’t show up. They turn up and say, my gosh, this is so expensive, or I thought this included all the digitals. Or you relied on them to book it in, and they ghosted you. It feels like it fell apart on the day. It didn’t. Something was broken earlier in the process, before the session ever happened.

In this episode I’m breaking down why the sale process shouldn’t start at the ordering appointment, what my own client journey looks like so there are no surprises, and a real planning call from this week where I…