The Free Publicity Most Pet Photographers Never Use

The Pet Photographers' Journal · Sep 2, 2026 · 19m

Two of my clients have been on television recently. Neither of them paid a cent for it. They both sent a press release.

In this episode I'm talking about press releases, which I think is the most underused free marketing available to pet photographers. I'll walk you through what my clients actually did, what it produced, and the part almost everyone skips: being featured doesn't get you booked unless you go and use the coverage afterwards.

I also cover the two things that stop most photographers sending one. Not knowing what to write, and not knowing who to send it to. Both are much smaller…