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Latest / The Pet Photographers' Journal

Breakdown of my Facebook ads pet photography marketing campaign that turned $688.80 ad spend into $33,495 sales.

I spent $688.80 on Facebook ads over 13 days. That turned into $33,495 in sales.

I keep hearing that nobody's spending right now, and that giveaways don't work because all they attract is freebie seekers. So in this episode I'm breaking down my National Love Your Pet Day campaign start to finish. What I ran, what it made, and the part I got wrong.

Facebook ads for pet photographers can absolutely work. Mine returned 48.6 times what I put in. But the ads were never the thing that made it work, and I'm honest in here about where mine leaked. 191 leads turned into 13 bookings, which is a 6.8%…

The skinny

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