Your Next Busy Season Is Being Decided Right Now

The Pet Photographers' Journal · May 2, 2026 · 15m

I'm recording this right at the start of my busiest month. Sixteen sessions in May. And almost every single one of them was booked from campaigns I ran back in January and February.

That gap between when the marketing happens and when the bookings land is the thing most photographers miss. And it's exactly what this episode is about.

If you're in a busy season right now and you're not thinking about what happens next, or if you're staring at a quiet calendar wondering how it got this way, this one is for you.

In this episode:

Why the feast and famine cycle is not about how hard you're working…