The passive marketing every pet photographer needs, and why it will never fill your calendar on its own.

The Pet Photographers' Journal · Aug 7, 2026 · 17m

For years I did what everyone tells you to do. I posted consistently, I showed up on social media, I made sure my website was SEO optimised. And I was still sitting there waiting for the bookings to come in.

Last year, more than half my bookings came from campaigns I deliberately launched. Book projects, giveaways, being physically present at expos and markets, and the business relationships I built through them. I can track exactly one booking directly to a reel.

That's not an argument against social media. It's an argument about what social media is actually for. In this episode I'm walking…