Shows / The Search Signal
The Search Signal
The Search Signal is a weekly podcast for marketing leaders navigating what's changing in search.
Each week, Victorious founder and CEO Michael Transon takes one thing happening in search, breaks down what it means, and shares what leaders should do about it.
Short, focused conversations for people making strategic decisions at the intersection of SEO and AI search.
New episodes every week on YouTube, Spotify, and Apple Podcasts.
Episodes
- The Search Signal
AI Search Visibility Report: AI Recommends the Brands It Cites
AI got more selective this quarter. Victorious went back to the same 161 brands from its Q2 Quarterly Search Report, asked nine AI platforms the same…
- The Search Signal
Google Universal Cart What Does It Mean for Ecommerce Brands?
Google’s Universal Cart went live in the US on October 15, putting one shopping cart across Search, AI Mode, and the Gemini app. Michael spent time with it…
- The Search Signal
Anthropic Bans Fake Sources for AI Search: Why That’s Good News for Marketers
Anthropic updated its usage policy on October 8 to ban using Claude to build networks of fake sources that sway search results and AI answers. The rule takes…
- The Search Signal
How To Create a Mention Building Program
AI assistants decide whether to name your company based mostly on what other websites say about you. This week Michael lays out the three programs Victorious…
- The Search Signal
Technical SEO for AI Search What to Keep, Start, and Stop Doing
When marketing leaders ask whether their technical SEO covers them for AI search, Michael's answer is mostly yes. Google's AI Overviews and AI Mode run on…
- The Search Signal
How to Build a Brand Entity for AI Visibility
For most of the last decade, brand was the marketing line item hardest to defend, because there's no click to track when a buyer arrives already knowing who…
- The Search Signal
How To Build an AI Search Strategy, Part 4: Measurement and Reporting
For 15 years, marketing measurement got more precise every year. AI search is moving the other way. An assistant's recommendation happens in a conversation you…
- The Search Signal
How To Build a Full-Funnel AI Strategy, Part 3: Bottom of the Funnel
Ranking well and earning citations builds AI systems' trust in your company, but it doesn't get you recommended. This week Michael covers part three of our…
- The Search Signal
How To Build a Full-Funnel AI Strategy, Part 2: Top of Funnel Content
For most of the history of SEO, the deal was simple: write a page, rank it, get the click. Today about two-thirds of Google searches end without one. This…
- The Search Signal
How To Build an AI Search Strategy, Part 1: The Infrastructure
AI systems answer at the entity level. They pick out the things in a question, then assemble an answer from what they have stored about those things and how…
- The Search Signal
How To Future-Proof Your Search Strategy for AI Mode
Google is rebuilding search around AI Mode, and Michael Transon makes the case that it will become the default way people search. He walks through the…
- The Search Signal
Which AI Search Platform Should I Prioritize?
ChatGPT, Claude, Gemini, Perplexity, and Google's AI surfaces all launched around the same time, so most marketers built one AI search strategy to cover them…
- The Search Signal
Does AI Change How Much You Should Spend on SEO?
Every competitor can buy the same AI tools you can, at the same price, this afternoon. That makes AI table stakes, which means the thing actually worth funding…
- The Search Signal
Why Does AI Mention Some Brands and Not Others? Our Q2 Search Report
This week we discuss Victorious' new quarterly search report and unpack some of the findings. Learn what separates the handful of companies AI names from…
- The Search Signal
AI Brand Reputation: Where It Comes From & How To Fix It
Most marketers focus on two AI search numbers: mentions and citations. Neither one tells you if a platform describes your brand in a way that introduces…
- The Search Signal
A Short History of How AI Search Was Developed
Ask an LLM about a well-known company and it answers fast, and usually gets it right. Ask something obscure and it can be just as confident and completely…
- The Search Signal
How To Tell If AI Search Is Working
Every marketing team has a search dashboard. But that dashboard has a structural blind spot: it can’t see what’s happening in AI search, and it won’t flag that…
- The Search Signal
AI Search Right Now: What Marketing Leaders Need To Act On
As AI platforms reshape the search landscape, many marketers are falling back on an old, unreliable playbook: chasing individual keyword ranks. In this second…
- The Search Signal
Is AEO Just SEO by Another Name?
Most search marketers have gotten two completely different answers to this question, and both sound convincing. One camp says answer engine optimization (AEO)…
- The Search Signal
Introducing The Search Signal
The Search Signal is a weekly podcast from Victorious founder and CEO Michael Transon, built for marketing leaders trying to make sense of how search is…