Is AEO Just SEO by Another Name?
Most search marketers have gotten two completely different answers to this question, and both sound convincing. One camp says answer engine optimization (AEO) is its own discipline that needs its own budget. The other says it's just search engine optimization (SEO) with a new name and your existing program already covers it. In this debut episode of The Search Signal, Michael Transon cuts through the acronym soup to show what the data actually says, where this confusion is coming from, and what it means for how you should be allocating your search marketing budget right now.
What you'll hear…
The skinny
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