How To Build a Full-Funnel AI Strategy, Part 2: Top of Funnel Content
For most of the history of SEO, the deal was simple: write a page, rank it, get the click. Today about two-thirds of Google searches end without one. This week, Michael argues informational content still has a job to do, just not the one it used to, and lays out how to write it for two readers: the human and the AI system reading right alongside them.
In this episode:
Informational content now has two readers: humans, who still drive the majority of site traffic, and AI systems, which pull pages into their training corpus and into live retrieval whenever someone asks a question
Why…
The skinny
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