How To Build an AI Search Strategy, Part 1: The Infrastructure
AI systems answer at the entity level. They pick out the things in a question, then assemble an answer from what they have stored about those things and how they connect. Michael lays out what an entity strategy is, how you build one, and the two things that have to be true before any of it can work.
What you’ll hear in this episode:
Why checking whether you appeared for one exact prompt tells you almost nothing
What an entity is, and why AI systems assemble answers at that level instead of the page level
The two ways AI systems get a brand wrong, and why the second one costs more
Two checks…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.