Which AI Search Platform Should I Prioritize?
ChatGPT, Claude, Gemini, Perplexity, and Google's AI surfaces all launched around the same time, so most marketers built one AI search strategy to cover them all. This week, Michael argues these platforms have grown too different for one playbook and explains how to pick which ones deserve their own strategy.
In this episode:
What every AI platform rewards: pages AI crawlers can read and third-party mentions of your brand
Gemini's most-cited sources overlap more with ChatGPT's than with Google's own AI Mode or AI Overviews
Why visibility tools and surveys can't tell you which platforms your…
The skinny
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