How To Tell If AI Search Is Working
Every marketing team has a search dashboard. But that dashboard has a structural blind spot: it can’t see what’s happening in AI search, and it won’t flag that anything is missing. When a buyer finds your brand through ChatGPT, Gemini, Claude, or Perplexity, that visit typically lands as direct traffic with no source attribution. There’s no indication AI was involved and nothing in your reporting to suggest a gap is there.
What you’ll hear in this episode:
Why most AI-driven sessions land in your direct traffic bucket, including why Google’s May 2026 GA4 patch only covers part of the problem…
The skinny
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