AI Brand Reputation: Where It Comes From & How To Fix It
Most marketers focus on two AI search numbers: mentions and citations. Neither one tells you if a platform describes your brand in a way that introduces reputational risk.
What you’ll hear in this episode:
The commercial cost when AI gets your brand wrong.
Two kinds of AI memory and how to address reputation issues accordingly.
Why ChatGPT, Gemini, and Google AI Overviews can describe brands differently, with more consistency among some industries than others.
How to diagnose where a bad answer comes from and what to do about it.
Chapters
[00:00:48] Google's new Search Console Platform…
The skinny
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