AI Search Right Now: What Marketing Leaders Need To Act On
As AI platforms reshape the search landscape, many marketers are falling back on an old, unreliable playbook: chasing individual keyword ranks. In this second episode of The Search Signal, Michael Transon explains why a single snapshot of an AI search response is just noise—and why you need to update your tracking strategy. He breaks down how platforms like ChatGPT, Copilot, and Perplexity source their information differently, gives a hands-on blueprint for auditing your brand visibility, and shares the tactical levers required to earn a compounding share of voice.
What you'll hear:
Why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.