How to Build a Brand Entity for AI Visibility
For most of the last decade, brand was the marketing line item hardest to defend, because there's no click to track when a buyer arrives already knowing who you are. AI search changes that math. An assistant reads your website, your listings, your reviews, and every page that mentions you in passing, hands the buyer one summary, and decides whether to name you at all. This week Michael connects brand entity work to the brand building marketers already know how to do, then gets practical: settle what your company is best at, make every page you control say it, cut the content that says…
The skinny
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