Technical SEO for AI Search What to Keep, Start, and Stop Doing
When marketing leaders ask whether their technical SEO covers them for AI search, Michael's answer is mostly yes. Google's AI Overviews and AI Mode run on Google's regular index, and most of a standard technical audit carries over to the other platforms. This week he sorts technical work into what to keep, what to start, and the short list of things to skip, including a training-bot decision that removes your own description of your company from what the next model learns.
In this episode
* Why indexability now means two things: a search index and a model's training data
* How OpenAI and…
The skinny
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