How To Create a Mention Building Program
AI assistants decide whether to name your company based mostly on what other websites say about you. This week Michael lays out the three programs Victorious runs to get more of those websites talking, and the two things that have to be in place first.
In this episode:
* The three programs, broadest to most targeted: mention building, link building, citation outreach
* Why mentions beat links for AI visibility, per Ahrefs's 75,000-brand study
* The two foundations: an in-house expertise program, and co-occurrence
* Michael's case for paid placements, and the one word in Google's guidance it…
The skinny
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