How To Build an AI Search Strategy, Part 4: Measurement and Reporting
For 15 years, marketing measurement got more precise every year. AI search is moving the other way. An assistant's recommendation happens in a conversation you can't see, and no platform will tell you what was asked. Michael closes out our four-part series on building a full-funnel AI search strategy with the measurement layer: which numbers you can get, why share of voice reads like a poll, and how to report to leadership that wants more certainty than the channel can give.
In this episode:
Why AI assistants don't report like Search Console: the conversations are private, there's no site…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.