Shows / LET'S MAKE WAVES with Rana AlBasri Mouawad
LET'S MAKE WAVES with Rana AlBasri Mouawad
Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career.
Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
Episodes
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Why Journalists Don't Care What You Know, and What They Care About Instead
When I asked my Instagram community where they feel stuck with publicity, 46% chose the same answer: they don't know what story angle to pitch. In this…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
48,000 Followers and No Sales: What Was Really Missing
She grew her account from 2,000 to 48,000 followers, and her sales didn't move. In this episode, I share a conversation with a fashion designer at a friend's…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Too Humble to Be Found: Why "Letting Your Work Speak for Itself" Stopped Working
Your clients rave about you, your referrals convert, and yet the keynote invitations and media quotes keep going to people with half your results. In this…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
6 Years of Let's Make Waves (and an Invitation for You)
This week's episode is a personal one. Let's Make Waves just hit its 6 year anniversary, and I'm taking the full episode to walk through how it all started…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Why More Research Won't Fix Your Personal Brand
This week, I'm talking about something most personal brand advice skips entirely, the difference between guessing at what's wrong with your brand and actually…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Your Content Can Be Valuable and Still Be Completely Irrelevant
Why does your best content get ignored? You've put real thought into it. You know it’s good. But you post and then nothing. A few likes. No comments. No leads…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Faceless Marketing for Founders: Building a Reputation Without Being on Camera
What if showing up on camera is not an option for you? You've tried doing more videos, but there is a real, legitimate reason why video doesn’t work for your…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Show Up. Stand Out. How to Turn Your Personal Brand Into a Client Attraction System
This is a bonus episode, and it is a little different from what you usually hear on Let's Make Waves. What you are about to listen to is a keynote I delivered…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Personal Brand VS Business Brand
There is a question that comes up with almost every founder I have ever worked with, and it creates more confusion than most people admit to. What is the…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Starting Over - How to Build Your Reputation, Your Network, and Your Business in a New Market with Moatassem Moatez
What happens when everything you've built, your reputation, your network, your credibility, stops being relevant the moment you walk into a new market? That's…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Intersection Chats with Reme Mancera - My Interview
I was invited to speak with Reme Mancera, host of Intersection Chats, about the intersection between Personal Brand Story & Communications Strategy. In this…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
BTS speaking at a private Mastermind: What I Told a Room of Women Entrepreneurs About Showing Up Online
Something a little different. A few months ago I was invited to speak to a private mastermind of women entrepreneurs from around the world. The brief was…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
What Is Your Personal Brand Story and How Do You Find It
In this episode, I unpack how to identify and communicate your Personal Brand Story after questions from last week’s episode on the five elements of personal…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Your Personal Brand Is Not Your Instagram Grid
If someone who doesn't know you well Googled your name right now, what would they find? And more importantly, what would they think? Your personal brand is not…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
How to Stop Feeling Invisible Online
This episode is short but powerful. Most professionals think their work will speak for itself. But here's the uncomfortable truth: in today's world, that's…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
How to Grow in your Career
82% of hiring managers consider a strong personal brand as a key factor when evaluating candidates for promotions. That means: if you want to advance in your…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
Optimize Trust: Personal Branding Secrets for 2026
Let's dive deep into the essence of building a personal brand that truly drives business results. This episode focuses on the critical element of trust and how…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
The TRUST Method – How do you actually build a Personal Brand
Your content is getting engagement. Likes. Comments. Shares. People are saying “great post!” and dropping emojis. It feels like momentum. But when you look at…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#65: Build a Business that Reflects your Values (Not just a Money Machine)
“How do I scale my business without selling-out my values?” It’s a question that comes up constantly in my work with women entrepreneurs – whether they’re…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti
This is a conversation that I think a lot of you are going to find incredibly valuable… especially given what’s happening in the marketing landscape right now…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#63: The Hidden Cost of Playing Small: Why Invisible Entrepreneurs Never Scale
What if the biggest threat to scaling your business isn’t your competition… It’s your own fear of being visible? In this crucial episode, we’re confronting the…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#62: What does “Showing-up” really mean for Business Owners?
One of the key pillars when intentionally controlling the narrative and building your Personal Brand is showing-up online & offline. Being visible has been one…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra
What is about Public Speaking that can be exhilarating for some and nerve recking for others? No person is better to talk about mastering the mic and the art…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges
Everyone’s journey in entrepreneurship is different, few things are common that many of us experience at one point of our journey: Stagnating. Uninspired…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#59: Mastering Storytelling & The Art of Self-Reliance with Maha AbouElEnein
Personal Branding, Networking, Storytelling, Growth Mindset and Self Reliance are some of the key topics discussed in this episode with the communications…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#58: Your Personal Brand’s Superpower is in your Positioning
“What do I want to be known for?” Let’s talk about something that can completely transform how you’re seen in your professional world: POSITIONING. It’s not…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman
Building a brand is not an easy feat – let alone building a luxury brand! My guest this week is Moe Samman; a luxury brand consultant and expert, co-founder of…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#56: Credibility & Trust creates Influence
In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#55: Building a Business with Purpose & the 7 Female Founder Principles – with Helen McGuire
If you’re a founder or working on becoming one, this episode will give you lifeline advice that will impact your entrepreneurial journey. In this episode, my…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#54: ⏰ Fascinate Your Audience With The Right Content
Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#53: I’m Sharing Bits of my Mid-Year Review
This is the last episode of the season… I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#52: Relevance, Relatability & The Importance of Values when building a Brand – with the Brand Scientist, Baaghil
What is a Brand without authenticity, relatability and connection? What is a Brand without a clear promise that is rooted in the Value Chain? What is a Brand…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#51: Your Brand Story is Relevant and Worth Telling – with Reme Mancera
A Personal Brand Story is all about You and Your Business or Profession. While brand stories must be interesting and attractive, the key is that it must be…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#50: 5 Ways to Never Run out of Social Media Content Ideas
We’ve all been there… you’re on a mission to create social media content for your brand or business… you sit and stare at the screen and nothing is coming to…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun
If in the midst of frustration, you asked yourself any of these questions: Why is a “popular” guide not giving me the branding solutions I’m looking for? What…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#48: Unlocking the Power of Employee Advocacy
There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#47: “Designing Brand Success” – A Conversation with Jaafar Hamza
Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#46: Navigating Common Struggles in Building a Personal Brand
If I told you that your personal brand can Serve you like a backstage pass to better opportunities in life and business It’s your key to sharing your voice It…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#45: Mastering Content Marketing for Experts and Businesses
Do you find content marketing mysterious? It’s definitely not a buzzword, but a strategic approach that involves creating valuable, relevant, relatable and…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#44: Launching Something Soon? 5 Communications Mistakes to Avoid
If you’re planning a launch, listen-up! Launching comes in different sizes… it could be a big launch, such as launching a new business, a digital course, or…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#43: Creating a Lead Magnet by Repurposing Existing Content
If you’ve been consistent in content creation and value sharing, your content holds more value than you can imagine! This valuable content is an asset that can…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#42: Stand Out and Shine: Crafting Your Unique Selling Proposition
What is a key element in your brand building that is a “gem”? Something that will help you make a lasting impression, an essential step in your journey towards…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#41: Your Brand, Your Story: Outlining a Personal Brand Communication Strategy
Many agree that companies benefit from a robust communications strategy, but neglect the fact that professionals, thought leaders, content creators and many…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#40: Why Building Your Personal Brand is Crucial in Today’s Landscape!
In episode 40 of Let’s Make Waves Podcast, I’m thrilled to delve deep into the world of personal branding – something that’s often discussed but not always…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#39: On-Point Brand Messaging Helps Push Sales
It is uncommon to experience frustration or challenge around the process of sales, especially for entrepreneurs, as it something that doesn’t come naturally…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#38: Personal Brand Resolutions: Mistakes to Avoid in 2022
Building something on your own is not an easy feat. There is no permanent formula that clarifies the right amount of balance to create when sharing your…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#37: How do you Position yourself in a Competitive Market?
Brand positioning is an absolute must for all businesses wanting to succeed. The proof is everytime you ask for a ‘Kleenex’ instead of saying tissue papers, or…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#36: Kickstarting your Referral Program
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#35: 15 Lessons I Learnt from my 15 Years at Corporate
If you’ve been following my journey for a while, you would know that I am a corporate professional turned entrepreneur. For many years, I worked in…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#34: 10 Tips to Working with Influencers as a Small Business
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#33: How to Position yourself as a Thought Leader?
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. A thought leader is not just…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#32: How to make Data work for You?
There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#31: 3 Strategies to Grow your Email List
Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#30: Do You Know Your Customer’s Journey?
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#29: Case Study: Publicity Plan to Launch a Fashion Collection (In-depth, Tactical with How-to)
Introducing to you the “Case Study” Episodes, where we go in-depth and a dive-in into a particular challenge that is facing a certain business, tackling next…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#28: It’s Time to Prioritize Email List Building
Do you have a love-hate relationship with list building ?? Well, I hope by listening to this episode, the sentiment moves closer to the love versus the hate…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#27: If You’re Planning a Launch, Avoid these Marketing Mistakes!
Are you planning a launch soon?? We all know how frequent launches are part of the growth strategy for a business. Many successful businesses alternate and mix…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#26: 1st Anniversary of Let’s Make Waves! What I learnt from having a Podcast
What a milestone! Welcome to a new season of my podcast, where we also celebrate the mark of Year 1 since the conception of this project! During the course of…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#25: Imposter Syndrome while building your Brand
I remember few years into my business, while I was writing a strategy proposal, having consistent feelings of doubt in every sentence I wrote. As I continued…
- LET'S MAKE WAVES with Rana AlBasri Mouawad
#24: Clubhouse & Building Your Personal Brand
Why am I talking about Clubhouse and Personal Branding? Clubhouse, just like others, is a way for us to strategize social media marketing that will help us…