Latest / LET'S MAKE WAVES with Rana AlBasri Mouawad
48,000 Followers and No Sales: What Was Really Missing
She grew her account from 2,000 to 48,000 followers, and her sales didn't move.
In this episode, I share a conversation with a fashion designer at a friend's house, and the questions she asked before giving a single tip. You'll hear why social media is a distribution channel and not a strategy, why most businesses have more than one audience, what I learned from the boutique buyers who said no to my own fashion label, and which communication tools build trust beyond your feed.
Links Mentioned in the Episode:
Brand Beyond Social™: https://www.ranamouawad.com/brandbeyondsocial
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