Latest / LET'S MAKE WAVES with Rana AlBasri Mouawad
Why Journalists Don't Care What You Know, and What They Care About Instead
When I asked my Instagram community where they feel stuck with publicity, 46% chose the same answer: they don't know what story angle to pitch.
In this episode, I explain why the angle is so hard to find when you look for it inside your own business, and why it really starts with the audience of the outlet you want to be in and the way that outlet tells its stories.
In this episode, you'll hear
The difference between a topic and an angle
What journalists say makes a pitch relevant
How to study an outlet before pitching
Where to look in your own expertise for angle material
3 questions to…
The skinny
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