#56: Credibility & Trust creates Influence

LET'S MAKE WAVES with Rana AlBasri Mouawad · Feb 26, 2025 · 15m

In the early days of my career in communications and PR, I worked with leadership personalities & public figures, where we created communications strategies to help them build credibility & trust.

At the time, no one called it “Personal Branding”, but that was exactly what we were doing! The work, communications strategy, content, media interviews, publishing books and public speaking was all used to ultimately build my client’s influence.

Today, this is thought leadership and personal branding. The media scene changed but so many principles are still standing strong.

In this solo episode, I…