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#49: Redefining Branding Beyond the Cookie-Cutter Approach with Michelle Balaun
If in the midst of frustration, you asked yourself any of these questions:
Why is a “popular” guide not giving me the branding solutions I’m looking for?
What is at the heart of a brand?
How important is the brand story to my brand?
Why are big companies trying to put on a personal “face”?
Do I need to control the narrative and build my personal brand?
How do I know what is “wrong” with my brand?
Then this episode is for you.
I had the privilege of having a conversation with Michelle Balaun, an international brand expert, where – with her fiery charisma – she took me on the journey of what it…
The skinny
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