BTS speaking at a private Mastermind: What I Told a Room of Women Entrepreneurs About Showing Up Online

LET'S MAKE WAVES with Rana AlBasri Mouawad · Mar 20, 2026 · 11m · transcript

Something a little different.

A few months ago I was invited to speak to a private mastermind of women entrepreneurs from around the world. The brief was personal brand and social media. But the conversation that actually happened went somewhere deeper than that.

Because this was a group of women from different countries, different cultural backgrounds, different comfort levels with being visible online. And what many of them had in common was a quiet frustration: the way everyone talks about building a personal brand on social media felt like it was written for someone else.

So we talked…