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#57: From Exclusivity to Desire – Luxury Brand Strategy with Moe Samman
Building a brand is not an easy feat – let alone building a luxury brand!
My guest this week is Moe Samman; a luxury brand consultant and expert, co-founder of Longe Black Branding Firm, co-founder of Lxias Consulting, entrepreneur, educator and a disruptor.
His mission is to redefine the standards of how luxury brands are built and marketed from MENA to the world.
Moe Samman is someone who is celebrated for his capacity to elevate local brands to the international market in record time. His success stories with Longeblack illustrate his exceptional talent in brand development and market…
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