#29: Case Study: Publicity Plan to Launch a Fashion Collection (In-depth, Tactical with How-to)

LET'S MAKE WAVES with Rana AlBasri Mouawad · Oct 11, 2021 · 26m

Introducing to you the “Case Study” Episodes, where we go in-depth and a dive-in into a particular challenge that is facing a certain business, tackling next steps between strategies, processes, framework and tactical actions to solve that concern and cross the bridge to the desired target.

In this case study episode, we are helping a fashion designer create the right publicity plan and strategy to launch a new collection and a fashion show. Here’s a snapshot of the challenge:

This case is about a local fashion designer. She launched her business and first collection previously but didn’t…